Are you perceived to be a ‘green’ company?
If you have an environmental policy how well is this communicated?
If you don’t yet have an environmental policy what does this say about you?
Reducing your company’s impact on the environment is the right thing to do and can even save you money. Effectively communicating your environmental policies tells your customers, workforce and shareholders you care. It builds loyalty, enhances your brand and should grow sales.
Going green as a company not only crosses all boundaries within a business, it also extends to customers and suppliers. That’s why getting the message across both externally and internally is critical if you are to take full advantage of your efforts.
To help you review your green marketing effectiveness, Midlands Business Development can help you by conducting a Green Marketing Strategy Analysis.
Green Marketing Strategy Analysis
The Green Marketing Strategy Analysis involves a site visit and structured interviews with senior management from marketing and operations to consider your environmental policies and green marketing opportunities. It will also uncover opportunities for innovative and pro-active product greening.
The output of the Analysis will be a Green Marketing Strategy Map. This Strategy Map will:
• Show you how to capitalise on your efforts to be greener through more effective marketing communications.
• Uncover green marketing messages you can use with existing products or services with little or no change to the actual products or services.
• Recommend how to make your existing products or services greener.
• Identify opportunities to introduce green products or services.
• Recommend the key green marketing messages your company should be using.
• Suggest ways to improve your current green communications.
• Show you how to add credibility to your green marketing communications.
The Green Marketing Strategy Analysis is just £1,997
Optional Extras
Green Marketing Competitive Analysis
We’ll look at the green marketing communications of your top 3 competitors and identify opportunities to differentiate and position your company against them. This will include reviewing their website, PR activities and where possible product packaging, public sites and literature.
The output will be a report detailing our findings and recommendations.
The Green Marketing Competitive Analysis is just £1,497
Green Claims Compliance Audit
We’ll audit your current advertising campaigns and advise whether they meet the Environmental Claims rules of the Committees for Advertising Practice (CAP) codes of practice for broadcast and non-broadcast advertising. In the event of non-compliance we’ll recommend suitable revisions.
The output will be an audit report with recommendations.
The Green Claims Compliance Audit is just £997
Less Than HALF PRICE Offer
Save an amazing 50% by taking the complete Green Marketing package. This offer is limited to the first 3 companies to arrange a complete Green Marketing Strategy Package between now and the end of June 2008.
For only £2,245.50 You’ll receive:
Green Marketing Strategy Map
Green Marketing Competitive Analysis
Environmental Claims Compliance Audit
Total for complete package only £2,245.50 saving 50% on the individual prices. Remember this offer is limited to the first 3 packages purchased between now and the end of June 2008.
What Next
It will not be long before many companies and consumers stop dealing with environmentally unfriendly companies. New market entrants are appearing every day with whole business models built on green messages.
Don’t let your business get left behind. A small investment now in defining your green marketing strategy could pay huge dividends in a very short space of time.
To discuss your specific circumstances please call 08453 313145 now or complete the form below.
Terms:
All prices exclude VAT at 17.5% and travel expenses beyond the first 100 miles. These packages are based on visiting a single site with a reasonable size product range. For larger companies with multiple divisions, sites or extensive product ranges, additional chargeable time may be required. 50% deposit required prior to start of project. Balance due on completion.
