A quick scan of today’s newspapers will tell you environmental issues are high on the agenda of the corporate and public sectors. However, what about the SME sector?
Is ‘Green’ the new blue?
Some companies completely ignore green issues and hope if they stick their head in the sand it will all go away. However, there’s a significant growing band of companies that embrace green issues not just because they are ‘tree huggers’ but because they see commercial advantage.
Addressing green issues can increase productivity, reduce costs, improve profits, give your image a boost and even give you access to interest free business loans. However, marketing your green strategy is a delicate subject and if done without proper consideration can do a company’s image more harm than good.
To help you make the most of your environmental efforts Green marketing specialist Peter Lisney from Midlands Business Development has created a FREE ‘Green Marketing Strategy Checklist’. This 11 point checklist will get your head thinking in the right direction and will point you to relevant advertising codes. You can download the pdf right now by completing the form below.
If you would like help developing your green marketing strategy please call Peter Lisney on 01952 898212 read more here.
